Sunday, August 22, 2010

Weekend Box Office: 8/20-8/22/10

5 new movies seemed to hit their target audience with minimal crossover. Stallone and company took their second weekend - obviously hitting the pre-NFL male audience at the right time.

Title/Gross/%Change/Total

1. The Expendables: 16.5 mil / -53% / 65 mil
2. Vampires Suck: 12.2 mil / NEW / 18.6 mil
3. Eat Pray Love: 12 mil / -48% / 47 mil
4. Lottery Ticket: 11.1 mil / NEW
5. The Other Guys: 10.1 mil / -42% / 88 mil
6. Piranha 3D: 10.0 mil / NEW
7. Nanny McPhee Returns: 8.3 mil / NEW
8. The Switch: 8.1 mil / NEW
9. Inception: 7.7 mil / -32% / 262 mil
10. Scott Pilgrim: 5 mil / -53% / 20.7 mil
11. Despicable Me: 4.3 mil / -38% / 231 mil
12. Dinner for Schmucks: 3.5 mil / -44% / 66 mil
13. Salt: 3.4 mil / -45% / 110 mil
14. Step Up 3D: 6.6 / - 58% / 30 mil
15. Cats & Dogs: 1.5 mil / -63% / 39 mil
16. Toy Story 3: 1.4 mil / -35% / 404 mil

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