Monday, September 26, 2011

Weekend Box Office: 9/23-9/25/11

Drive's disappointing box office numbers probably reflect an audience that expected more car chases and less character development. Maybe the marketing led them astray. The "Drive" in the title isn't really about his job, but what motivates him internally. It's really about his connection to 2 people and how this changes his modus operandi. Audience members should be challenged to examine their own inner drive. Anyway, the meaningless box numbers after the jump.

Title/Gross/%Change/Total

1. Lion King (in 3D): 22 mil / -27% / 62 mil
2. Moneyball: 20.6 mil / NEW
3. Dolphin Tale: 20.3 mil / NEW
4. Abduction: 11.2 mil / NEW
5. Killer Elite: 9.5 mil / NEW
6. Contagion: 8.6 mil / -41% / 57 mil
7. Drive: 5.8 mil / -49% / 21 mil
8. The Help: 4.4 mil / -32% / 154 mil
9. Straw Dogs: 2.1 mil / -59% / 8.9 mil
10. I Don't Know How She Does It: 2 mil / -53% / 8 mil

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